Beyond The Map London appoints leading talent to take tourism offering to next level

London’s rapidly growing sightseeing experience provider has appointed Sugar Creative and Propel Teams to bring the next level of its development into reality.

Beyond The Map London offers clue-based alternative sight-seeing experiences in the county’s capital and with the appointment of Sugar Creative, will be bringing the future into the present for its self-guided walking tour experiences.

Developments for Beyond The Map London will lean on the creative agency’s specialisms of immersive experiences and creative innovation.

Founder Malcolm Ball hopes that with the appointment of Propel Teams, they will amplify its impact in the London Tourism and Leisure industry realising its ambitions to be one of the leading alternative sight-seeing providers in the capital.

Malcolm Ball, Founder of Beyond The Map London, said: “We have developed some incredible walking tours around London, shining a spotlight on the history hidden under the feet and over the heads of the thousands of city dwellers and tourists. But we recognise this is just the start for us and the scope to develop is huge.”

“With the involvement of our delivery partners, we will be able to offer a totally unique experience bringing an alternate reality to our self-guided tours.”

Matt Willcocks, Co-Founder of Propel Teams, said: “Propel believes that impact is a team sport. We measure our impact in the financial and social value created. We are excited about the impact that Beyond The Map London can generate by combining our strengths with the immense strengths that exist in within the team.”

Jason Veal, Managing Director at Sugar Creative, said: “We are thrilled to be working with Malcolm and his team. At Sugar, we are always looking for innovative and creative ways to bring immersive experiences to audiences, and Beyond the Map offers a truly exciting opportunity to do just that. We believe that the combination of technology, storytelling, and history has the potential to create an unforgettable and transportive experience for visitors.”