Beyond The Map London brings in Professor Bob Stone to drive immersive experience

The clue-based sight-seeing experience provider, Beyond The Map London, has enlisted the expertise of Professor Bob Stone to strengthen and drive the immersive side of their offering.

Professor Stone, a 36-year pioneer of the eXtended Reality (XR) community, is Emeritus Professor of eXtended Reality and Human-Centred Design at the University of Birmingham. He brings a wealth of XR experience including Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), applied in such sectors as defence, healthcare, heritage and education. These elements are key to the growth of Beyond The Map London and bringing the sight-seeing experience to new audiences in innovative ways.

Malcolm Ball, Founder of Beyond The Map London, said: “We’re incredibly excited to be working with Bob to advise our team and it will be key to our growth in the Immersive arena. These Extended Reality experiences is what sets us apart from other sight-seeing providers in London and will give a really unique edge to our offerings.”

Professor Bob Stone, said: “I lead research and testing looking at the crucial aspect of ensuring this advancing technology actually works and that it’s human userfriendly. Technology has taken huge strides in recent years and it’s incredibly exciting that tourism activities like Beyond The Map London are adopting these technologies to significantly enhance their experiences.”

Beyond The Map London takes sight-seeing in the country’s capital city to a new level. With immediate plans to introduce immersive technology bringing the past into the present and unveiling a side of London yet to be discovered.