Beyond The Map London strengthening its presence in London tourism
The company offering clue-based alternative sight-seeing experiences in London welcomes heavyweight members to Advisory Board to raise its profile and joins leading tourism and leisure providers in the sector.
Beyond The Map London, on track to becoming synonymous with family sight-seeing adventures in the country’s capital, boasts a strong pedigree of talent and experience at the helm with business leaders David Reeves, Tony Stratton and Pippa Bostock now joining the Advisory Board with Director Malcolm Ball to further strengthen the leadership of the innovate family-focused self-guided walking tours.
The news comes as Malcolm Ball seeks seed funders and investors to further boost the company’s successful trajectory realising its plans for taking London sight-seeing to a unique technologically advanced stage.

Some members of the newly-formed Advisory Board during their first meeting at the Mary Rose Museum in Portsmouth.
Alongside Director Malcolm Ball’s experience as former CEO of Vinopolis doubling its turn-over during his tenure, the new Advisory Board brings David Reeves’ specialism in the technology and marketing sector with his previous role as President and CEO of SONY PlayStation and President of RJ Reynold- Mitsubishi in Japan. Tony Stratton, former CEO of CPM and current Chairman of The Quantic Group, also joins the tourism expertise of Pippa Bostock currently Director of Development, Engagement and Marketing at The Mary Rose Trust with previous experience as Business Director for the Centre for Creative and Immersive XR.
Director of Beyond The Map London, Malcolm Ball, said: “It’s an exciting time for the company and we have big plans underway to develop our sight-seeing self-guided tours to offer something entirely unique and a first for city walking tours.
“With the support of our distinguished Advisory Board we’re hopeful of bringing additional investors to guide and develop our plans into something quite remarkable.”